Core diagnostic engagement
Law Firm AI Referral Audit
See what current AI and search experiences can find, understand, and verify about your firm, which competitors they surface, which sources they rely on, and what to improve first.
$1,750 founding-client fee · $2,750 standard fee · Approximately 10 business days
Apply for a Founding AuditQuestions the Audit answers
- Does the firm appear for relevant prospective-client questions?
- Is it recommended, mentioned, or absent?
- Which firm attributes are described, and are they accurate?
- Which competitors appear instead?
- Which public sources support the answers?
- Can the firm measure AI-assisted referrals?
Benchmark scope
Twenty-five tailored prompts across four current AI and search experiences produce approximately 100 initial observations. Selected prompts are repeated to assess volatility.
The four experiences ordinarily include ChatGPT, Perplexity, Gemini, and either Google AI Mode or Claude, depending on current access and suitability.
Analysis categories
Deliverables
- Executive summary and detailed Audit report
- Editable implementation tracker
- Prompt benchmark workbook
- Competitive source map
- Prioritized 90-day action plan
- 75-minute strategy session
- Fourteen-day clarification period
Evidence, not a black-box score
Each Beacon Framework dimension is rated Absent, Weak, Functional, Strong, or Leading. Every rating is tied to documented observations, examples, and recommended actions.
Review the FrameworkProcess and timeline
- Fit review and engagement
- Intake, access, and competitor confirmation
- Prompt benchmark and public-footprint analysis
- Report and implementation tracker
- Strategy session
- Fourteen-day clarification period
Required client inputs
- Primary website, practices, markets, and three competitors
- Matter types and approximate matter economics
- Attorney biographies, credentials, and review locations
- Available analytics and Search Console access
- Current intake questions and known AI referrals
- Developer or agency contact, if applicable
Scope exclusions
The Audit does not include website implementation, custom development, ongoing SEO, paid advertising, Google Business Profile management, mass content production, review solicitation, or guaranteed visibility, citations, inquiries, engagements, or revenue.
Founding terms
The founding-client fee is consideration for structured feedback and reasonable process flexibility while the service is refined. A testimonial is not required. Public use of identity, data, results, screenshots, or quotations requires separate written permission.
A $750 Sprint credit may apply if a founding client retains a Sprint within 30 days.
Establish the evidence before implementing.
Apply for the five-firm founding cohort.